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& nbsp; & nbsp; & nbsp; With the sports stars to enhance brand value for the Chinese sports enterprises, just on the road & nbsp; & nbsp; & nbsp; & nbsp; August 14, China's leading sports brand Li Ning and NBA superstar Shaquille O'Neal signed in Beijing. The former spent $ 10 million to get O'Neal in China's right to speak. The next few days, O'Neill wandering Beijing, Shanghai and Chengdu three cities, Li Ning pocketed the face. Li Ning and O'Neal together, the Chinese sports enterprises with sports stars to enhance brand value has reached a new height. In fact, many Chinese enterprises are in the use of sports sports stars to enhance the brand, but the real success of the operation is not much. & nbsp; & nbsp; & nbsp; Li Ning initially for his company to speak & nbsp; & nbsp; & nbsp; Li Ning Li Ning is the creator of the 1980s China's brightest One sports stars, he worked in the 1982 World Cup gymnastics competition, one person won six of all seven titles, was regarded as a miracle in the history of world gymnastics. Subsequently, he won three gold medals at the 1984 Olympic Games. He habitually refers to him as gymnastics prince, but gymnastics prince planted in the 1988 Seoul Olympics, and that the Olympic Games, Li Ning crop failure. & Nbsp; & nbsp; & nbsp; & nbsp; and unexpected is that Li Ning announced his retirement soon after began to get angry at the mall. In 1990, Li Ning sporting goods company announced. By virtue of their position in Cheap air jordans for sale the sports arena, Li Ning gradually won the favor of consumers. It can be said that, initially, the Li Ning Li Ning company actually carries spokesperson duties. & Nbsp; & nbsp; & nbsp; & nbsp; Li Ning company was established in the first 10 years, Li Ning, the Chinese delegation has been mainly rely on sponsorship to attend the Olympic Games, Asian Games and the Chinese gymnastics team won a good reputation for themselves. In other words, the delegation of Chinese Olympic Games, Asian Games and the delegation of the Chinese gymnastics team is Li Ning's image endorsement. & nbsp; & nbsp; & nbsp; international brand Li Ning breakthrough is sponsored Gymnastics Association from 2000 began two years later, Li Ning, the Spanish women's basketball team to participate in the 14th World Women's Basketball Championship provided one-piece race suit. Two years ago, the Olympic Games, Li Ning sponsored the Spanish men's basketball team. & nbsp; & nbsp; & nbsp; early last year, Li Ning and the NBA signed on as the official NBA marketing partner. NBA Li Ning became the de facto image of endorsement. In January this year, Li Ning and the NBA Cleveland Cavaliers ?????????? & middot; Jones signed Damon & middot; Li Ning Jones wearing boots expedition NBA. Li Ning brand to become the first occurrence in the NBA's Chinese sports brand. Soon, Li Ning also with O'Neal signing. It is understood that Li Ning has been eyeing two other NBA stars - Wade and Ben & middot; Wa cheap jordans online llace, and Li Ning Company has partnered with the ATP has also been aimed at the world men's tennis star. & nbsp; & nbsp; & nbsp; It is clear that through sports celebrity endorsements Li Ning is growing up to challenge the world's top sports brands Nike and Adidas. In 2008, the Olympic Games held in Beijing, no doubt, Li Ning company, but also an opportunity. & nbsp; & nbsp; & nbsp; Interestingly, two years later, just as an athlete Li Ning then defeated Seoul 20 years. After 20 years, if you can really sense the Li Ning brand to become a world sports brand, it also will be a miracle. & nbsp; & nbsp; & nbsp; Li Ning signed Shaquille O'Neal, the big sharks use influence to open up the domestic market, but also opened up and a channel of international brand competition. & nbsp; & nbsp; & nbsp; Linghui achievements ANTA brand & nbsp; & nbsp; & nbsp; ANTA is the first Chinese sporting goods companies hire spokesperson. In 1999, ANTA 80 million a year and the cost of Kong Linghui signing table tennis players and is considered lunatic behavior. And it is the year of bold initiative by Kong Linghui uttered "I choose, I like", the brand slowly penetrated into the minds of consumers, that when Kong Linghui is Pingqiu prince, influence can be imagined. & nbsp; & nbsp; & nbsp; However, ANTA brand has been the most widespread influence is brought to you by CBA league started two years ago, and then they hired include Battelle, including several CBA star b Retro jordans for sale ecame the spokesperson . & nbsp; & nbsp; & nbsp; the last two years by ANTA CBA stars influence greatly enhance the brand value. It is said that when Anta CBA have become sponsors because Li Ning to give up. Lining Cheng said do not know if it is Anta. The interesting is that there are basically Anta and Li Ning to hit the market by the basketball star, Li Ning, Anta is the largest competitor in the domestic brands. & nbsp; & nbsp; & nbsp; a breakthrough in ANTA future actions, they compete with Li Ning, NBA superstar also seems likely to do. ?? & nbsp; & nbsp; & nbsp; unfortunately only Li Ning and Anta & nbsp; & nbsp; & nbsp; proven, through the hiring of sports stars as Brand Ambassador is a sports brand success shortcut. As early as 1985, when Nike was a very well-known small company, Adidas, Reebok is the brand dominated the market for many years, almost the same time, Nike and Adidas sneakers air cushion technology invention, Nike find a great opportunity and Michael Jordan signing, create a professional image of basketball shoes, Adidas leapfrogged to become a professional sports market leading brands. & nbsp; & nbsp; & nbsp; But now it seems, only domestic sports brand Li Ning, Anta and more successful. Pick although hired a "God of War" Liu Yudong as the spokesperson, but has not been a new breakthrough in this regard, Liu Yudong retire after this year, but suddenly abandoned Liu Yudong. In addition, Conway, Ray-speed, Kinglake and other Retro jordans for sale sporting goods companies have hired the spokesperson, but in general the spokesperson is basically fixed a person, not to make a change with the decline in influence of the athletes. Such so-called spokesman loses its meaning. & nbsp; & nbsp; & nbsp; deerhui, Mingle, Meike, flying grams, Xidelong, special steps such as a lot of sporting goods companies hire the actress as the spokesperson, but it seems very limited. & nbsp; & nbsp; & nbsp; With the sports brand sports stars also appreciate & nbsp; & nbsp; & nbsp; With the sport market, the growing influence of sports stars. In the use of sports stars to enhance the brand image, although companies like Li Ning has shown that attitude in action. But in signing a player with considerable appeal, as well as how to use the influence of sports stars to enhance the brand image there is a gap. & nbsp; & nbsp; & nbsp; in fact, currently China's most influential player Yao Ming and Liu Xiang endorsement of Reebok and Nike were very telling. To put it more bluntly, Chinese sporting goods companies know that the use of sports stars too late, and although now beginning to understand, but it will not use. Objectively speaking, compared with Nike, Adidas, the gap between domestic sporting goods enterprises is not only the economic strength of the gap. & nbsp; & nbsp; & nbsp; sporting goods companies through the hiring of sports stars as the spokesperson enhance brand value, sports stars also get more value thr cheap jordans for sale ough endorsement of the company's products, a number of sports stars, even through sponsorship win more opportunities for high-level competition and training. In this sense, China sporting goods company's brand values ??are certainly influenced the development of Chinese sports extent. In other words, sports stars also appreciate the help sports brand. & nbsp; & nbsp; & nbsp; domestic sports brand endorsement list & nbsp; & nbsp; & nbsp; deerhui founded in 1983. Please footballer has had SuMaoZhen and entertainers Nicky and Jay served as ambassador. Then also invited the United States Harlem Wizards basketball team as spokesperson. & nbsp; & nbsp; & nbsp; Conway established in 1986. Volleyball Athletes ZhaoRuiRui its sole spokesperson. & nbsp; & nbsp; & nbsp; Ndong was founded in 1986. Chinese table tennis champion has hired Mr. Wang Liqin and Kong popular movie star Mr. Yu Wenle as the company's brand spokesperson. & nbsp; & nbsp; & nbsp; Asia ceremony was established in 1988. American "Basketball Hall of Fame" and "glider" Drexler as the spokesperson, this is the first time in cooperation with the Chinese NBA superstar sports brand. & nbsp; & nbsp; & nbsp; Meike was founded in 1989. Asian singer Stefanie spokesperson for the brand, had requested through sports star Fu Mingxia became the spokesperson. & nbsp; & nbsp; & nbsp; Li Ning was founded in 1990. Li Ning is the first requested active duty overseas sports stars as the spokesperson of t cheap jordans for sale mens he sporting goods company. Has please NBA star Shaquille O'Neal, Damon & middot; Jones served as ambassador. There are other national spokesperson gymnast Li Xiaopeng, Liu Yanan volleyball players, basketball players Chen, Xie Libin, Wang Lei and footballer Li Tie, Zhao Junzhe, Hao Junmin, Wang Peng and so on. & nbsp; & nbsp; & nbsp; Anta 1991. He was the first to hire sports stars as the spokesperson of the domestic sports business. As its spokesperson table tennis player sports star Kong Linghui, Wang Hao, volleyball players and basketball players Feng Kun Battelle, Tang, Jiao Jian, Chen Lei, Wang Bo, while strong, Zhongguang, Mengda like. Also hired a singer Elva to the spokesperson. & nbsp; & nbsp; & nbsp; Kinglake 1991. Table tennis players Wang Nan as Brand Ambassador. & nbsp; & nbsp; & nbsp; Pick established in 1992. Was founded on the sponsor The Team, then invited basketball "God of War" Liu Yudong spokesperson for the brand. & nbsp; & nbsp; & nbsp; Xidelong established in 1992. When rivers and lakes started his brand Xidelong aid of the Chinese table tennis team head coach Cai Zhenhua's influence in the sports world, and now the spokesperson for the Hong Kong star Aaron Kwok. & nbsp; & nbsp; & nbsp; Jordan was established in 1994. Basketball Players Jiao Jian has served as spokesperson. & nbsp; & nbsp; & nbsp; Mingle was founded in 1994. And met with the famous actress Ekin Cheng, Taiwan artist "F4 combination" and "FIR combination" s Cheap air jordan 12 taxi for sale online free shipping igned cooperation. & nbsp; & nbsp; & nbsp; Wan Jielong was established in 1997. Chinese table tennis men's team head coach Liu Guoliang as ambassador. & nbsp; & nbsp; & nbsp; Flyke established in 1998. Dawn actress as spokesperson. & nbsp; & nbsp; & nbsp; Erke was founded in 2000. Currently the spokesperson for the Hong Kong star Jordan Chan, who had also requested South Korea, "diva" Jang Nara as spokesperson. & nbsp; & nbsp; & nbsp; lightning speed in 2001 specifically for the CBA brand and the establishment of commercialization. Basketball player Li Nan, Moco as spokesperson. & nbsp; & nbsp; & nbsp; special steps established in 2001. First the actress as spokesperson Nicholas, then invited the singing group and BOY'Z TWINS combination as spokesperson. & nbsp; & nbsp; & nbsp; 361 & deg; 2003 was established. 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This style of Taiwan has also been released in the near future, interested friends may as well go to the shoe store to play with real shoes. source: EU KICKSThe launch of Nike 'Galaxy' Zoom Hypercross Trainer color, with dark blue background, clever use of the Milky Way elements in the upper, the mystery of irregular lines but with little change constantly, and at the same time in Flywire and Logo and other details of the tongue with yellow green embellishment, the overall visual effect is very special. Jump training shoes plain collocation impression for itself with good function of Nike Zoom Hypercross Trainer put on a new style, this paragraph will be in November 26th for sale abroad. source: Sneaker News to the Houston Rockets for the theme Adidas Harden Vol.1 'HOME' debut in the world this weekend, the adidas also has produced many video image, which combines the concept of rocket launch in the very place ah (and the number of seconds! ). This double 'HOME' version of Taiwan yesterday also has been officially on sale, the official price NT$5290 yuan, interested in the exploration to local shoe stores or dealers to contact Adidas, Adidas Taiwan store information to the website (link) query. , Ready, for, lift, off., #HardenVol1, Home - available, now, with,, the, link, in, our, bio. A, video, posted, by, Project, Harden (@projectharden), on, Jan 7, 2017, at, 7:02am, PST source: jogging is in vogue. Men and women, old and young, should join in the trend together. In the same concrete jungle, in the wilderness of the earth, and if you are tired of what is known as the classic black and white and the earth color, there is now a new member of the pink clan - Asics GT-1000. continued its original good support, &, and shock absorbers, and the appearance of the GT-1000 was a simplified addition to the popular pink element. Pink team basketball shoes many predecessors, now jogging trend also mixed with a pink, lateral and middle of the good support, plus suitable for a variety of road soles, for the general user can feel at ease with. Market: 2012/10 (USA) price: 100 is facing the upcoming climate instability season, adidas for the popular Ultra Boost upgrade, ushered in Ultra Boost ATR. Still retains the outline of Ultra Boost, mainly in the Primeknit vamp around adding waterproof fabric, so that the two materials integration, both bring waterproof, can also show the vamp process level. The Taiwan region suffered only last week's typhoon, the wind and heavy rain climate makes it difficult to choose what to wear to go out, and winter is mostly cloudy and rainy climate, I believe this Ultra Boost ATR can bring substantial benefits. Ultra Boost ATR has been sold abroad, priced at $180 U.S. dollars, is expected to introduce another color. source: sneakernews / HYPEBEAST by Dynamite Flywire, Flyknit dynamic fly line knitting uppers, Lunarlon midsole constructed by Nike Flyknit Lunar 1+ NIKE iD today launched a customized service, from the shoelace, lining, a shoe body and a heel tab to double density midsole with open color, two in the bottom layer can also choose ink the effect of several parts provide the choice of color or even up to 14, only feel it is a pity that the vamp is currently only open black, gray and white, but enough to derive a lot of changes. If the general selling a variety of color so can not win your heart, then quickly to create their own a pair of NIKE iD! Photograph: NIKEiDPopular contacting NIKE sneakers "step" wind 2006-12-28 08:51:58 & nbsp; Chinese shoes network & nbsp; [Source: China Fashion Brand Network] Print & nbsp; Close & nbsp; & nbsp; & nbsp; NIKE sneakers leadership in functionality already been recognized in the minds of consumers, provides excellent functionality and protection of the movement of people think of the shape of a diversified won The first sports brand in the title. Related news

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